
Seb Rogers
Seb Rogers is a veteran cycling journalist, photographer, and publisher with over three decades of experience shaping the conversation around bikes. As the former owner and editor of the iconic Cranked Magazine, he built a reputation for high-quality, long-form storytelling and stunning photography. Seb is an expert voice in the cycling industry, and loves electric bikes.
Seb’s career began in the early '90s as a bike shop manager at Rayment Cycles and On Your Bike, before transitioning into freelance writing and photography. From 1996 to 2015, he contributed to leading publications including MBUK, Singletrack, Bikeradar, Cycling Plus, and Privateer. His work has covered everything from mountain biking culture to in-depth gear reviews, making him a trusted source in the cycling world.
Now, Seb is focused on the future of cycling, championing electric bikes as a transformative force in accessibility, adventure, and performance. At ebike.help, he continues to craft expert-driven, insightful content that empowers riders of all levels to make informed choices in the evolving e-bike landscape.
You can connect with Seb on LinkedIn.